(source)Many chiropractors might overlook, however, the power that a paid Facebook ad strategy can have on their practice (if it’s done right, of course). They could’ve tried them out once or twice before. But, it just didn’t work out as they’d hoped—people lining up for appointments and hitting monthly revenue goals well before the 30 days are up. (Sounds pretty dreamy, right?) If that’s your client, you’re in the right spot. Or, if they have yet to make an attempt at Facebook advertising, we’re glad you’re here, too. That’s because we’ve done all the hard work for you. Yes, you read that right! We’ve developed a ready-made Facebook ads for chiropractic leads funnel that’ll help you crush lead generation—all by using Facebook ads to gain new chiropractic patients this week. You ready to get your hands on it? ***This is the first of many as we're kicking off a series of ready-made funnels for various industries... all with YOU in mind. After all, you're focused on making your clients happy and successful. So, be sure to stay tuned in the coming weeks for more insightful goodness.*** Okay, let’s get started on the basics…
Why Facebook Ads for Chiropractic Leads?Simply put, Facebook is one of the most targeted, cost-effective ways to promote your chiropractic practice online. Why? Well, the popular social media platform recently reached 2 billion active users, meaning there’s a good chance this is this place your current and prospective patients hang out. Not to mention, Facebook has access to a massive amount of data on those people—demographics (age, gender), location, behavior (purchase history, job role, media usage), interests (user activity, pages they like, etc.), and so much more. Are you following what that means for you? Yup, you guessed it. You’ll have the ability to reach the right people in your local neighborhood with your ads—those interested in chiropractic treatment, while avoiding those who will scroll right past your offering faster than employees chowing down on free donuts at a Monday morning meeting. But, it’s not just about reaching the right people. It’s also about getting those people to click on your ad and call, email, or whatever it is you want (and need) them to do to transform into a profitable patient. How do you do that, you ask? With none other than a jaw-dropping offer (or JDO for short) in front of an effective Facebook ads for chiropractic leads funnel. So, let’s walk through what exactly it is you need to do to get those new patients rolling through the doors THIS WEEK.
A Jaw-Dropping Offer (JDO) For Chiropractic Lead GenerationWe’re sharing all the secrets today to help you. One being, the secret “sauce” of your ad—the jaw-dropping offer (JDO). It’s that special something that’ll make the Facebook user stop in their scrolling tracks and go all googly-eyed over your ad, compelling them to click. While that last paragraph probably got you spinning your wheels about the exact offer you could serve up to your ideal audience, hold up for just one minute. There are a few requirements that go along with creating your JDO.
- It needs to be a narrowly targeted, irresistible sales offer that compels your people.
- It also needs to be a product or service of perceived high value to offer for free (or at little cost).
The Winning Facebook Ads for Chiropractic Leads Funnel You NeedTo catch those leads, you need to set up a simple four-part funnel, which includes:
- A well-targeted Facebook ad
- A landing page (aka opt-in page)
- A thank you page
- And, a simple follow-up email sequence and text message
The Facebook AdThis is where you’ll put that JDO on full display for your audience to see (and get excited about). Remember, it doesn’t need to be lavish. And, you don’t need to write a novel for the copy. Your ultimate goal is to just get those clicks = LEADS. And, the most effective ad type to do just that is Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a destination on or off of Facebook for lead generation. Make sense? Great. Now that the ad objective is knocked out, next, let’s move onto the meat and potatoes—targeting. This is where the segment we discussed earlier (CrossFit enthusiasts who are women, ages 22-45, etc.) comes into play. To begin attracting leads in your neighborhood with your free 15-minute massage offering, you’ll want to use the following targeting options:
- Your city +25 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
- Women ages 22-45
- Purchases Fitness items (behavior)
- Interested in CrossFit, CrossFit Training, Deadlift, and Powerlifting (interests)
- The Ad Headline—super simple. States the offer clearly and who it’s exclusive to.
- The Main Ad Copy—pinpoints who this ad is for by using lingo a CrossFit enthusiast is familiar with (WOD) while stating that the chiropractic practice can help (give us 15 minutes and we’ll fix it).
- The Ad Image—features CrossFitters in action, making it easier for the audience to relate to the ad (we recommend looking to stock.adobe.com for royalty-free stock images).
- The Ad Description—again, states the offer clearly with a bit more information (who’s giving the 15-minute massage), while using more lingo associated with this audience.
- The URL—is easy to read and is a custom domain. That’s important as you want to be sure to avoid extension URLs (ex. .clickfunnels). They’ll cost your ad more in the long run because they’re ranked poorly Web of Trust.
- The Call-to-Action Button—by choosing to Learn More, you’re preparing the audience to get more information about the offer.
The Landing Page (Opt-In)While it’s great and all if you have a website for the chiropractic practice to send the audience to, we recommend you set up a designated page for this offer. Taking them to your home page is a sure-fire way to get them to click somewhere else and not give you their information. Check out the example above of a simple landing page you can mimic to collect leads with ease. And, let’s discuss the three reasons as to why this works so well:
- The image and page text are consistent with the ad that led your target there. The image is essentially a woman stretching—something you’d see at a CrossFit gym. And, the page text simply reiterates the offer.
- The target is being asked to provide very minimal information—name, email address, and phone number. Thus, steering clear from overwhelming the user and causing them to click away from the page. All before they fill out the form and claim the offer.
- And, there’s scarcity. This is very important. In this example, we’re only offering this special to the first 10 appointments, getting the user to opt-in faster while pushing them into the office.
The Thank You PageAfter the prospective patient enters their information on the landing page and clicks the “Get Your Free 15-Minute Session Now” button, they’re added to your email list and redirected to a Thank You page. You can probably tell, right off the bat, it’s very similar to the opt-in page, with just a few changes.
- It starts off explaining that an email is coming their way soon with instructions on how to schedule their free massage session—encouraging them to call the office and state the code (“CrossFit”) to redeem. The phone number on this page isn’t just any standard number. It’s actually a tracking number that forwards calls to the business in order to track the effectiveness of the campaign. You can set this up painlessly at CallRail.com.
- Most importantly, at the end, we throw in a bonus stack with some added scarcity. It’s an additional freebie or special offer added to the original offer. But, it’s only given to the prospective patient if they contact the office to redeem within the next 10 minutes. Who wouldn’t want an extra 15 minutes added to their massage time?!